Four numbers. One monthly figure. Most owners guess this is a few hundred dollars — it is usually several thousand.
Quoting, chasing payments, copying the same details between messages, appointments you re-enter by hand.
The conversion default (30%) is a deliberately cautious share of people who contact you and never hear back. Change it — you know your own follow-up better than any default.
What this is: an estimate built from numbers you entered yourself, using arithmetic printed above. What this is not: a measurement of your business, a promise of results, or a guarantee that anything you do will recover the figure. Actual outcomes depend on your market, your follow-up and how the work is carried out.
Stress test the sceptical case. If only 10% of those ignored enquiries would have bought instead of 30%, you are still leaking $0 a month — because the admin cost alone does not move when the conversion guess changes.
Admin cost + lost sales, using the formula printed above. Nothing is hidden and nothing is estimated on our side — every input is yours.
Possibly — that is why the page also shows the result at 10%. If the number still matters at 10%, the problem is real whatever the exact percentage is.
No. Everything runs in your browser, nothing is uploaded, and the page sets no cookies. The only thing that leaves your device is a link you choose to copy.
No. Under about $500 a month the page says so plainly and tells you to fix your follow-up habit first. That costs nothing but the time it takes.