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Margin and markup calculator

Margin and markup are not the same number, and mixing them up is the most expensive small mistake in pricing. Put your cost and your price in — you get profit, both percentages, what a discount does to them, and the price you'd need for a target margin.

Materials, subcontractors, your own hours at your rate — everything you spend to deliver it.

Used only for the "price I should charge" line. 30% is a common service target — set yours.

Nothing is sent anywhere. Every figure recalculates as you type and nothing is stored.
Check the maths

Margin and markup, spelled out

profit = price − cost margin = profit ÷ price (share of the sale that is yours) markup = profit ÷ cost (how much you added on top of cost) price at target margin = cost ÷ (1 − target/100)

A $600 cost sold for $1,500 is 60% margin but 150% markup. Quoting "150% margin" to a client who checks would be embarrassing — this tool tells you which one you're holding.

Assumptions, labelled
Cost is a cash figureInclude your own hours if your time has a cost
Target margin is your choiceNot a benchmark or a market rate
No tax, currency or fees modelledAdd VAT/sales tax separately if you charge it
Not adviceCheck anything contract-critical yourself
The next step

Know the number — now check it against your costs

You have the number. Check it against your fixed costs, then use the free invoice generator to put it in front of a client.

Check break-even Check break-even first